DIANE'S COMMITMENT
Our commitment began and continues to focus on the well-being of women. We have always offered more than just merchandise. In a nurturing environment, we encourage women to be active, healthy and to feel good about their bodies.
Diane's is the first in the beachwear industry to offer the ability to mix sizes in all swimwear tops and bottoms. We have maintained a leading position in the industry by offering the largest selection of mix & match separates.
By offering a complete beachwear wardrobe all year round, our customers know they never have to look elsewhere. We provide them with one stop shopping for all of their beachwear needs.
- Diane Biggs, Owner
COMPANY BACKGROUND
Diane's Beachwear began in Spring of 1962. The first store opened was Mickie's Swim Shop located next to the Manhattan Beach Pier in Southern California. It was a tiny 150 square foot store opened by Diane's mother, Mickie Bandle. The store was outgrown in a very short period of time and was relocated to a larger location just one block up.
Diane's custom made bikinis were the talk of the town. Each customer was fitted right there in the store and the bikini was then hand-sewn just above the store. The daring bikinis were 1" below the waist with crossover, reversible triangle tops which were all the rage in 1962! Little girls could also have a suit custom made to match their mom.
Realizing this company was a unique specialty retailer that was in demand by women, the company began to expand. Diane Biggs took over the company and grew the number of locations to 16 throughout Southern California and an E-Commerce Website. Diane's tremendous success within the beachwear industry is due to the Company's true passion for swimwear and dedication to its customer base.
DIANE'S DIVISIONS
Diane's understands the diverse market in the beachwear industry. In order to provide the ultimate wardrobe for all women, Diane's sectioned out three divisions - Diane's Beachwear, Beach Fever and Mickie's Beach. Regardless of the division, each store carries a variety of merchandise that is bought to suit the needs of the individual market. However, each division has a designed likeness that can be found in each of its locations.
DIANE'S BEACHWEAR
Diane's Beachwear stores are the foundation of the company. Each store has a large selection of mix & match separates, cover-ups, accessories, sportswear and a wide variety of brands. Common brands found at Diane's locations include: L Space, Vix, Vitamin A., Luli Fama, B. Swim, Sunsets, Swim Systems, Roxy and Billabong. Some of Diane's stores now carry 'Kid's Beachwear' and 'Men's Beachwear' to suit the ultimate beachwear family!
BEACH FEVER
Beach Fever is the most on-trend, Junior Division in the company catering to the surf, trendy, and edgy customer. The store carries the latest brands in the industry for the girl who wants the latest, on-trend look including; Billabong, O'Neil, Acacia, Mikoh, and many more. You will always find the latest looks at Beach Fever, located in downtown Manhattan Beach.
MICKIE'S BEACH
Mickie's Beach is our original store of 52 years, located in downtown Manhattan Beach, just steps from the sand. The newly renovated store re-opened its doors November 2014, with a whole new remolded feel. Mickie's Beach caters to the Manhattan Beach customer looking for the best resort wear including; swim, apparel, and accessories. The store carries premium women's, men's, and children's lines for the ultimate in beach lifestyle.
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